Kingston Technologies
"Piece of Mind"

Objective:
Reinforce Kingston as the premier third-party supplier of computer memory hardware.

Strategy:
Focus on the reliability commitment of Kingston's manufacturing process to assure large-scale corporate decision-makers that choosing Kingston is a "safe" choice.

Execution:
Print ad campaign featuring a bold illustrative interpretation of the Kingston logo combined with a simple double-meaning headline that speaks to the functionality and quality of the product.