Intel
"Developer Alliance Program"

Objective:
Promote the use of Intel products to developers of both computer hardware and software.

Strategy:
Introduce a new program that brings hardware and software developers together at the initial stage of product development, fostering a synergystic relationship between the two.

Execution:
Launch kit explains the program's objectives and benefits and graphically demonstrates the concept with a"core graphic" based on the yin-yang symbol, illustrating the synergistic approach the program employs.