Intel
"Look To"

Objective:
Promote the use of Intel StrataFlash memory to computer hardware developers.

Strategy:
Use testimonial success stories by well-known product manufacturers.

Execution:
Direct mail campaign uses graphic imagery, the brand of the company being featured, and Intel's brand. Text gives a brief summary and a direct link to a campaign landing page on Intel's web site where readers can get more details. Also provided one way for Intel to monitor campaign's response rate.