Autovia
"E-BizQuick"

Objective:
Introduce Autovia as the simplest way for auto part suppliers to get their inventory available online to repair shops in their area.

Strategy:
Inform suppliers that Autovia has a developed infrastructure that gets their parts inventory into an efficient e-business resource.

Execution:
Print ad's unique imagery stands out from "typical" automotive parts advertising. Quick-read headline summarizes the on-line Autovia experience: easy-to-use, especially for an industry that was not Web savvy at the time.