Hitachi
"Installations"

Objective:
Promote Hitachi's automotive aftermarket accessory products.

Strategy:
Focus on how Hitachi products are designed to interface easily with the cars you are installing them in, promoting better and faster installations.

Execution:
Print ad campaign emphasizes humor of stand-apart imagery to tell the story of an "installation" gone bad. Text explains why that won't happen when you use Hitachi products.