Sutter Health
"Piggies"

Objective:
Promote new location of Dr. Lockson's podiatry practice and help build his client base.

Strategy:
Make association of healthy, active feet with Dr. Lockson. Give away book on low-impact exercise to people who call for an appointment.

Execution:
Print ad with fun, light-hearted headline and simple image of happy, good-looking feet. Text explains how unhealthy feet can contribute to an unhealthy lifestyle.