Hubacher Cadillac
"Put Your Foot Down"

Objective:
Re-position client's product, Cadillac, as a "performance" luxury car and promote the local dealership at the Sacramento auto expo.

Strategy:
Encourage potential customers to step up the quality of their next car purchase and raise expectations for the level of service their dealership should provide.

Execution:
Poster has a large, aggressive image of the new Cadillac. In-your-face headline and copy executed with a bold, gritty text treatment emphasizing "power".