Harveys
"Pull Toys"

Objective:
Promote Harveys as the premier place to gamble in the Lake Tahoe region.

Strategy:
Focus on the benefits of Harveys' huge selection of gaming choices and reinforce the message with factual information.

Execution:
Outdoor campaign with fun, simple headlines bragging about the benefits of playing at Harveys. Bright colors and extensions make it look larger and stand out for motorists who are driving by at freeway speeds.